Privacy Policy

We know that you care about how information about you is collected, used, maintained and disclosed and we appreciate your trust in us to do that carefully and sensibly.

Last updated: May 23, 2018

Silorn Jewellery Limited and/or its affiliates (referred to as “Silorn”, “REI Jewellery”, “REI”, “the Company”, “We”, “Us” and “Our”) operates (referred to as the “Website”).

We respect your privacy and are committed to protecting it through compliance with our privacy policy.

This policy describes:

  • the types of information that we may collect from you when you access or use our websites, applications and other online services (collectively, referred as “Services”) and
  • our practices for collecting, using, maintaining, protecting and disclosing that information.


This policy applies only to the information REI collects through its Services, in email, text and other electronic communications sent through or in connection with its Services.

This policy DOES NOT apply to information that you provide to, or that is collected by, any third-party including but not limited to the payment gateway service providers and social networks that you use in connection with our Services. We encourage you to consult directly with such third-parties about their privacy practices.

Acknowledgment and Acceptance

Please read this policy carefully to understand REI’s policies and practices regarding your information and how REI will treat it. By accessing or using its Services and/or registering for an account with REI, you agree to this privacy policy and you are consenting to REI’s collection, use, disclosure, retention, and protection of your personal information as described herein. If you do not provide the information REI requires, REI may not be able to provide all of its Services to you.

This policy may change or be updated from time to time at the sole discretion of REI. Your continued use of REI’s Services after REI makes any change or update to this policy, is deemed to be acceptance of those changes, so please check the policy periodically for changes or updates.

Data Controller

If you reside in a country within the European Union (EU) / European Economic Area (EAA) / any other part of world, the below-mentioned company will be the controller of your personal data provided to, or collected by, or for, or processed in connection with our Services.

Silorn Jewellery Limited
Company number 08620346
Registered office: Suite 611 Crown House North Circular Road,
London, United Kingdom, NW10 7PN
Phone: +44(0)7574225069

Your data controller is responsible for the collection, use, disclosure, retention, and protection of your personal information in accordance with its privacy standards as well as any applicable national laws.

Your data controller may transfer data to other members of REI as described in this Privacy Policy.

We may process and retain your personal information on servers and/or storage devices belonging to us and/or our third parties having contractual relationships with us.

We have appointed our Data Protection Officer (DPO) to be responsible for our privacy practices as contained herein. The contact details are provided in this Privacy Policy.

Collection of Information and Use


We collect several types of information from and about users of our Services, including:

  • Your Personal Information (referred to as “PI”) – Personal Information is the information that can be associated with a specific person and could be used to identify that specific person whether from that data, or from the data and other information that we have, or is likely to have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise.
  • Information about your internet connection, the equipment you use to access our Services and your usage details.

We collect this information directly from you when you provide it to us; and/or automatically as you navigate through our Services.

Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies.

Information You provide to Us

The information we collect on or through our Services may include information provided by yourself to us while using or participating in our services:

  • Your account information
    Your full name, email address, communication address, postal code, password and other information you may provide with your account, such as your gender, mobile phone number and website. Your profile picture that will be publicly displayed as part of your account profile. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google Plus. In such cases, we fetch and store whatever information is made available to us by you through these sign-in services.
  • Your preferences
    Your preferences and settings such as time zone and language.
  • Your content
    Information you provide through our Services, including your reviews, photographs, comments, lists, followers, the users you follow, current and prior product purchase and/or enquiry details, and history, favorite products, special requests, contact information of people you add to, or notify of, your booking of products through our Services, names, and other information you provide on our Services, and other information in your account profile.
  • Your searches and other activities
    The search terms you have looked up and results you selected.
  • Your browsing information
    How long you used our Services and which features you used; the ads you clicked on.
  • Your communications
    Communications by you and/or with you, through and/or in connection with our Services; your participation in a survey, poll, contest or promotion scheme; your request for certain features (e.g., newsletters, updates or other products); your communication with us about employment opportunities; and your enquiries with us.
  • Your transactional information
    If you make enquiry, attempt to purchase or purchase through our Services, we may collect and store information about you to facilitate your transaction, process your requests and automatically complete forms for future transactions, including (but not limited to) your phone number, address, email, billing information and credit or payment card information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI compliant payment gateway processors. When you submit credit or payment card information, we encrypt the information using industry standard technologies, as further described below under “Payment Card Information.” If you write reviews about businesses with which you conduct transactions through our Services, we may publicly display information that you transacted with those businesses.
  • Your Public Posts
    You also may provide information (such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists, etc.) to be published or displayed (hereinafter, referred to as “posted”) on publicly accessible areas of our Services, or transmitted to other users of our Services or third-parties (collectively, referred to as “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile. Please be aware that no security measures are perfect or impenetrable (see “Security” section below). Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services. You should be careful about revealing any sensitive details about yourself in such postings.

We use the information you provide to us to enhance the functionality and improve the quality of our Services, and to personalize your experience while using our Services. We also use this information to display relevant advertising, provide support to you, communicate with you, and comply with our legal obligations.

Information We Collect Through Automatic Data Collection Technologies

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.

  • Usage information:Details of your use of our Services, including internet traffic data, location data, logs and other communication data and the resources that you access and use on or through our Services.
  • Computer and device information:Information about your computer, Internet connection and communication device used for accessing our services, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, unique device identifier, device’s network information and the device’s telephone number.
  • Stored information and files:Our applications also may access metadata and other information associated with other files stored on your device as permitted by you and/or your device’s settings.
  • Location information:We may collect real-time information about the location of your device, as permitted by you and/or your device’s settings.
  • Last URL visited:The URL of the last web page you visited before visiting our websites.
  • Mobile device IDs:Unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone and iPad), if you’re using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.
  • Your preferences:Your preferences and settings such as time zone and language.
  • Your activity on the Services:Information about your activity on the Services, such as your search queries, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited our Services, the date and time you used the Services, error logs, and other similar information.
  • Device status:For mobile application users, the online or offline status of your application.
  • Applications:If you use the REI application, we may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. The applications we gather information for, may vary across categories including, without limitation, shopping, fashion and travel. This will help us understand you and your preferences better and enable REI to provide you with a personalized experience.


We, and third parties with whom we partner, may use cookies to collect and store information in connection with your use of our Services including but not limited to the access and use of our websites and third party websites.

The purposes for which they are used, are set out below:

  • To recognize a computer or device when a user visits the website
  • To Track users as they navigate the website
  • To Improve the website’s usability
  • To Analyze the use of the website
  • To Administer the website
  • To Prevent fraud
  • To Improve the security of the website
  • To Personalize the website for our users

Cookies are also used to ensure that the website and/or application is functioning effectively and to provide marketing information and/or advertise online, either directly or through third parties with whom we partner.

By using our services, including but not limited to accessing and using this website, you agree to our use of cookies in the manner described in this policy.

Third parties whose products or services are accessible or advertised through the Services, including social media services, may also use cookies or similar tools, and we advise you to check their privacy policies for information about their cookies and other practices. We do not control the practices of such third parties and their privacy policies govern their interactions with you.

General Cookies and Settings

A cookie is a small text file that is stored on your computer that enables us to recognize you (for example, as a registered user) when you visit our website, store your preferences and settings, enhance your experience by delivering content and advertising specific to your interests, perform research and analytics, track your use of our Services, and assist with security and administrative functions. Cookies may be persistent or stored only during an individual session.

Most browsers are set to automatically allow cookies. Please note it may be possible to disable some (but not all) cookies through your device or browser settings, but doing so may interfere with certain functionality on the Services.

Major browsers provide users with various options when it comes to cookies. Users can usually set their browsers to block all third-party cookies (which are those set by third-party companies collecting information on websites operated by other companies), block all cookies (including first-party cookies such as the ones our Services uses to collect search activity information about its users), or block specific cookies.

To modify your cookie settings, please visit your browser’s help settings. You will need to opt out on each browser and each device you use to access the Services.

Flash cookies operate differently than browser cookies and cannot be removed or blocked via web browser settings.

To learn more about cookies, see

Specific Cookies and Settings

Following Cookies may be used by REI websites

a) Essential Cookies

Some cookies are essential for the operation of our website in a proper and expected manner.

These cookies specifically include following purposes:

  • Remember your cookie permission setting
  • Allow session cookies
  • Gather information you input into a contact forms newsletter and other forms across all pages
  • Keep track of what you input in shopping cart
  • Authenticate that you are logged into your user account
  • Remember language version you selected

b) Functionality Cookies

The functionality cookies allow us to remember your preferences.

These cookies specifically include following purposes:

  • Remember social media settings
  • Remember selected region and country

c) Performance, Analytics Cookies

We utilize certain cookies to analyze how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customizing our offering and quickly identifying and fixing any issues that arise.

These Analytics cookies allow us to collect and analyse website traffic information  and user trends. These cookies specifically include following purposes:

  • Keep track of your visited pages and interaction taken
  • Keep track about your location and region based on your IP number
  • Keep track on the time spent on each page
  • Increase the data quality of the statistics functions

d) Advertising Cookies

The Advertising cookies allow us to serve relevant and customised advertisement and/or promotional content.

These cookies specifically include following purposes:

  • Behaviorally Targeted Advertising, Tailor information and advertising to your interests, for example, based on the content you have visited before.
  • Gather personally identifiable information such as name and location

e) Compliance, Security Authentication Cookies

These cookies are used to prevent fraud, protect your data from unauthorized parties and to comply with legal requirements. For example, these cookies will be used to determine if you are logged in.

f) Notification Cookies

These cookies are used to improve your use of the site by allowing notices of information and options.

Managing Cookies

By using this website, you agree that REI can place cookies on your computer or device as explained above. However, you can control and manage cookies in various ways. Please bear in mind that removing or blocking cookies can impact user experience and parts of this website may no longer be fully accessible.

a) Browser Controls

Most browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from particular or all websites. Be aware that any preference you have set will be lost if you delete all cookies, including your preference to opt-out from cookies as this itself requires an opt-out cookie to have been set.

For more information on how to modify your browser settings to block or filter cookies, see or

b) Managing Analytics Cookies

You can opt-out of having your anonymized browsing activity within websites recorded by analytics cookies. REI uses Google Analytics as its Service provider.

For more information about their privacy policies and how to opt-out of their cookies, see

c) Managing Local Shared Objects or Flash Cookies

A local shared object or flash cookie is like most other browser cookies except that it can store additional types of information. These cookies cannot be controlled using the mechanisms listed above. Some parts of this website may use these types of cookies to store user preferences for media player functionality and without them some video content may not play properly.

For more information on controlling these cookies, see

Social Buttons and/or External Web Services

The website contains ‘social buttons’ that enable users to share or bookmark web pages. These are buttons for third-party social media sites and these sites may log information about your activities on the Internet including on this website.

REI sometimes also uses external web services on this website to display content within the web pages of this website, for example to display images, show videos or run polls.

As with the social buttons, REI cannot prevent these sites, or external domains, from collecting information on your use of this embedded content.

Please review the respective terms of use and privacy policies/statements/notices of these sites, or external domains to understand exactly how they use your information and to find out how to opt-out, or delete, such information.

Other Electronic Tools

We, and third parties with whom we partner, may use electronic tools and/or technologies like pixel tags, web beacons, mobile device IDs and similar files or technologies to collect and store information in connection with your use of the Services and third party websites.

A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a unique identifier, embedded invisibly on a webpage (or an online advertisement (ad) or email), and is used to count or track things like activity on a webpage or ad impressions or clicks, as well as to access cookies stored on users’ computers. They help in measuring the popularity of our various pages, features and services.

We also may include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics.

By using our services, including but not limited to accessing and using this website, you agree to our use of electronic tools in the manner described in this policy.

Information from Third Parties 

We may collect, process and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to sign into the Services or connect with or use with the Services. When you sign in to your account with your social media account information, or otherwise connect to your social media account with the Services, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you make available to us through the social media interface. This could include, without limitation, any information that you have made public through your social media account, information that the social media service shares with us, or information that is disclosed during the sign-in process.

Please see your social media provider’s privacy policy and help center for more information about how they share information when you choose to connect your account.

We may also obtain information about you from third parties such as partners, marketers, third-party websites, and researchers, and combine that information with information which we collect from or about you.

Anonymous or De-Identified Data

We may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools as described below. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation.

Use of Information

We use the information we collect from and about you for a variety of purposes, including to:

  • Provide our services
  • Process and respond to your queries
  • Understand our users (what they do on our Services, what features they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, and make special offers.
  • Administer our Services and diagnose technical problems.
  • Send you communications that you have requested or that may be of interest to you by way of emails, or courier, or registered post, or telephone calls, or any other mode of communication.
  • Enable us to show you ads that are relevant to you.
  • Generate and review reports and data about, and to conduct research on, our user base and Service usage patterns.
  • Administer contests and campaigns.
  • Provide you with customer support.
  • Provide you with policies about your account.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Notify you about our Services.
  • Allow you to participate in interactive features offered through our Services.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

REI may use personal information for new and unanticipated uses not previously disclosed in our Privacy Policy. However, efforts have been and would be taken to inform and update the policy herein accordingly to the best extent possible and feasible and as required by law from time to time.


We may disclose personal information that we collect and/or you provide, as described in this privacy policy, in the following ways:

General Information Disclosures

  • To our holding company, AVB Jewels Private Limited, Registered under the Ministry of Corporate Affairs of India (CIN: U36911TN2009PTC072577), subsidiaries, associates, affiliates and entities under common ownership or control of our ultimate holding company.
  • To contractors, advertisers/service providers and other third-parties with whom we may partner with for our business and marketing and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of REI’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by REI about the users of our Services are among the assets transferred.
  • To third-parties to market their products or services to you if you have consented to receive the promotional updates. We contractually require these third-parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To enforce or apply our Terms and other agreements, including for sales, billing and collection purposes.
  • To protect the rights, property, or safety of REI, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.

Disclosure to Service Providers

We may share your information with outside vendors that we use for a variety of purposes, such as to send you emails and messages on behalf of other REI members, push notifications to your mobile device on our behalf, provide voice recognition services to process your spoken queries and questions, help us analyze use of our Services, and process and collect payments.

Some of our products, services and databases are hosted by third party hosting services providers. We also may use vendors for other projects, such as conducting surveys or organizing sweepstakes for us. We may share information about you with these vendors only to enable them to perform their services.

Disclosure for Legal Purposes

We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process.

We may also share your information to investigate and address threats or potential threats to the physical safety of any person, to investigate and address violations of this Privacy Policy or the Terms of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights, property and safety of REI, our employees, users, or the public.

This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations on account of legal request such as subpoena, warrant, court order or government demand to comply with the law.

Disclosure to Social Networks

If you interact with social media features on our Services, such as the Facebook ‘Like’ button, or use your social media credentials to log-in or post content, these features may collect information about your use of the Services, as well as post information about your activities on the social media service. Your interactions with social media companies are governed by their privacy policies.

Disclosure on Consent

We may share your information in any other circumstances where we have your consent.

Payment Card Information

To use certain of our Services, such as to make purchases of selected products and to make payments, you may provide banking information like credit card or debit card or net banking or e-wallet or crypto-currency account information.

By submitting such banking information, through our Services or third-party payment gateway services, you expressly consent to the sharing of your information with us, third-party payment processors and other third-party service providers (including but not limited to vendors who provide fraud detection services to us and other third parties).

Analytics and tailored advertising

To help us better understand your use of the Services, we may use third-party web analytics on our Services, such as Google Analytics. These service providers use various kinds of technology briefly described above. The information collected by these technologies will be disclosed to or collected directly by these service providers, who use the information to evaluate our users’ use of the Services.

We use ‘Google Analytics’ as described herein and to prevent it from collecting or using your information, you may install and use the Google Analytics Opt-Out Browser add-on or such other mechanism.

Tailored Advertising

Third parties whose products or services are accessible or advertised via the Services may also use cookies or similar technologies to collect information about your use of the Services. This is done in order to help them:

  • Inform, optimize, and serve ads based on past visits to our website and other sites and
  • Report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website.

We may allow other third parties (for instance, ad networks and ad servers such as Google Analytics, OpenX, Pubmatic, DoubleClick and others) to serve tailored ads to you on the Services, and to access their own cookies or similar technologies on your computer, mobile phone, or other device you use to access the Services.

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed by such third parties. These parties may permit you to opt out of ad targeting. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising (i.e., not just for the Services), you may visit the Network Advertising Initiative’s Consumer Opt-Out Link, and/or the Digital Advertising Alliance’s Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs.

To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive ads even if you opt-out of tailored advertising. In that case, the ads will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

When accessing the Services from a mobile application you may also receive tailored in-application advertisements. Each operating system: iOS, Android and Windows Phone provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application advertisements. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or operating system or contact the applicable platform operator.

Choices about how we use and disclose your information

We strive to provide you with choices regarding the personal information you provide to us. You can set your browser or mobile device to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of our Services may then be inaccessible or not function properly.

Communication choices

When you sign up for an account, you are opting in to receive emails from other REI users, businesses, and REI itself. You can log in to manage your email preferences and follow the “unsubscribe” instructions in commercial email messages, but note that you cannot opt out of receiving certain communication from REI which includes transactional information, information deemed necessary and important for communication by REI, its administrative policies, terms, service policies or legal policies.

Reviewing, changing or deleting information

If you would like to review, change or delete certain personal information, we have collected from you, or permanently delete your account, please contact us or more-specifically contact the REI Data Protection Officer (DPO).

If you delete your User Contributions from our websites, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by search engines, other websites and/or other users of our websites.

Accessing & correcting your personal information

We will take reasonable steps to accurately record the personal information that you provide to us and any subsequent updates.

We encourage you to review, update, and correct the personal information that we maintain about you, and you may request that we delete personal information about you that is inaccurate, incomplete, or irrelevant for legitimate purposes, or are being processed in a way which infringes any applicable legal requirement.

Your right to review, update, correct, and delete your personal information may be limited, subject to the law of your jurisdiction:

  • If your requests are abusive or unreasonably excessive,
  • Where the rights or safety of another person or persons would be encroached upon, or
  • If the information or material you request relates to existing or anticipated legal proceedings between you and us, or providing access to you would prejudice negotiations between us or an investigation of possible unlawful activity. Your right to review, update, correct, and delete your information is subject to our records retention policies and applicable law, including any statutory retention requirements.

Information Security

We have implemented appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to your information and to maintain data security. These safeguards take into account the sensitivity of the information that we collect, process and store and the current state of technology. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Unfortunately, no data transmission over the internet can be guaranteed to be completely secure.

The third party service providers with respect to payment gateway and payment processing are all claimed to be validated as compliant with the payment card industry (PCI) standards (generally referred to as PCI compliant service providers).

We disclaim complete security, confidentiality, integrity, availability and privacy due to inherent limitations of risks arising from people, process and technology and other sources known and unknown.

We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control.

Therefore, while we strive to protect such information, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

You play an important role in keeping your personal information secure. You should not share your user name, password, or other security information for your REI account with anyone. If we receive instructions using your user name and password, we may consider that you have authorized the instructions.

Permissible Age

The Services are not intended for users under the age of 18, unless permitted under applicable local laws (Permissible Age). We do not knowingly collect any personal information from users or market to or solicit information from anyone under the Permissible Age. If we become aware that a person submitting personal information is under the Permissible Age, we will delete the account and any related information as soon as possible. If you believe we might have any information from or about a user under the Permissible Age, please contact us.

Third party links and services

The Services may contain links to third-party websites. Your use of these features may result in the collection, processing or sharing of information about you, depending on the feature. Please be aware that we are not responsible for the content or privacy practices of other websites or services which may be linked on our services. We do not endorse or make any representations about third-party websites or services. Our Privacy Policy does not cover the information you choose to provide to or that is collected by these third parties. We strongly encourage you to read such third parties’ privacy policies.


The General Data Protection Regulation (GDPR) is a regulation on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).

We are committed to the said regulatory requirements of data protection and privacy and documented our statements on privacy policy herein.

If you are from the EU or EEA, REI’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

REI may process your Personal Data because:

  • You need to perform a contract with us and we have agreed and consented to do so.
  • The processing of information is in our legitimate interests and it’s not overridden by your rights.
  • The processing of information is for payment processing or settlement purposes.
  • The processing of information is for complying with the law.

Data Protection Rights under GDPR

If you are a resident of the EU or EEA, you have certain data protection rights. REI aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In terms of the statements contained in this Privacy Policy, in certain circumstances, you have the following data protection rights in compliance with the GDPR requirements.

  • The right to be informed. We believe, that we have taken the best efforts, to be completely transparent in how we are using your personal information.
  • The right of access. You have the right to know about the information held about you and how it is processed.
  • The right of rectification. You are entitled to have your personal data rectified if it is inaccurate or incomplete.
  • The right to erasure (The right to be forgotten). You are entitled to have your personal data deleted or removed without the need for a specific reason as to why you wish to discontinue.
  • The right to restrict processing. You have the right to block or suppress processing of your personal data.
  • The right to data portability. You have the right to retain and reuse your personal data for your own purpose. You are entitled to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format.
  • The right to object. (Right to opt-out). (Right to withdraw consent). You are entitled to object to your personal data being used. This includes, if we use personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest. You also have the right to withdraw your consent at any time where REI relied on your consent to process your personal information.
  • Rights of automated decision making and profiling. You are entitled to be protected against the risk that a potentially damaging decision is made without human intervention. For example, you can choose not to be the subject of a decision where the consequence has a legal bearing on you, or is based on automated processing.

Please note that we may ask you to verify your identity before responding to such requests.

EU residents can exercise these rights by raising a request directly at or or contact us at the information provided in ‘Contact us’ section.

If you have a question or a concern about this privacy policy, our privacy standards, or our information handling practices, you can reach the Data Controller or Data Protection Officer:

Mr. Aashish Kadel, Director

Silorn Jewellery Limited
Company number 08620346
Registered office: Suite 611 Crown House North Circular Road,
London, United Kingdom, NW10 7PN
Call at +44(0)7574225069

Your right to file complaints with a data protection supervisory authority remains unaffected.

Data retention and account termination

You can close your account by visiting your profile settings page on our website. We will remove your public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations.

Updates to this privacy policy

We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology.

Please check this Privacy Policy periodically for changes and/or updates.

Use of information, we collect, is subject to the Privacy Policy in effect at the time such information is used. If we make any material changes to this Privacy Policy, we will post the changes here. Please review the changes carefully.

By your continued use of our services and/or by providing your information, you consent and accept to the collection, use and disclosure of the information in accordance with this Privacy Policy.

Contact us

If you have any queries relating to the collection, processing, usage of information provided by you or REI’s Privacy Policy, you may:

  • Email the Data Protection Officer (DPO), Mr. Aashish Kadel, Director,

  • Write to us at the following address:

Silorn Jewellery Limited
Company number 08620346
Registered office: Suite 611 Crown House North Circular Road,
London, United Kingdom, NW10 7PN
Call at +44(0)7574225069